Insights
Notes on building better websites.
Practical, honest writing on privacy-first analytics, GDPR by design, and websites that keep improving after launch.
17 June 2026
Continuous website optimisation: how a site improves month after month
Continuous optimisation means treating your website as something alive — measuring how visitors use it, deciding what to change, and shipping improvements every month. Here is how the cycle works and why it compounds.
Read17 June 2026
Cookieless analytics: how to understand your website without cookies or personal data
You can measure how visitors use your website without cookies, consent banners, or storing personal data. Here is how cookieless, privacy-first analytics works and what it can and cannot tell you.
Read17 June 2026
What a GDPR-compliant website actually means — and how to build one by design
A GDPR-compliant website collects only the data it genuinely needs, is transparent about it, and protects it by default. Here is what that means in practice and why building it in from the start beats bolting it on later.
Read17 June 2026
Why your business isn't showing up in AI chat answers — and how to fix it
When someone asks ChatGPT, Claude, or Perplexity for a provider like you and your business never comes up, the cause is rarely technical. Here is why AI assistants overlook most sites and what actually moves the needle.
Read17 June 2026
Managed websites vs build-and-walk-away agencies: which is right for you?
A traditional agency builds your site and hands it over; a managed website is built and then continuously improved for you. Here is the real difference, who each suits, and how to choose.
Read17 June 2026
What is a managed website? (and what's included)
A managed website is one that is built for you and then continuously hosted, maintained, and improved as a service — so it keeps getting better instead of going stale. Here is exactly what that includes.
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